Uncovered launches VFX Studio to enhance creative capabilities for clients.

Uncovered is expanding its creative offering with the launch of the Uncovered VFX Studio. This new capability will empower brands to create and scale bespoke visual effects, transforming their assets into eye-catching, real-world applications.

Visual effects are becoming a key tool for brands to stand out. The introduction of Uncovered VFX Studio offers a fresh way to capture attention and push the boundaries of creative expression to engage audiences in ways that feel fresh, immersive, and unforgettable.

"AI has driven down the cost of visual effects, making it an affordable and accessible creative tool for brands. We've built a capability that takes brand assets and brings them into real-world settings in new and distinctive ways." Chris Cookson, Uncovered Co-Founder and CEO.

Uncovered VFX Studio has already been tested with notable campaigns, having delivered work for Monzo, Look Fantastic, Sol De Janeiro and the automotive giant BYD.

Early results from these projects are promising, highlighting the effectiveness of visual effects in driving engagement and brand recognition.

"We're always looking at ways to innovate with clients and so far they are excited about this new capability. Early results show positive brand uplift, with one of our VFX assets achieving 26% ad recall, well above industry benchmarks for creator-led content." Nina Landale, Head of Client Services at Uncovered.

Executive Creative Director, Mitch Syrett, added: "This isn't about creating otherworldly visuals, but about merging the virtual and physical worlds in unique ways. The goal is to capture more attention and evoke emotional responses, ultimately ensuring brands' media investments deliver stronger results."

With the introduction of VFX capabilities, Uncovered is opening new possibilities for brands to elevate their storytelling and deliver more immersive, attention-grabbing content that drives results.