Privacy Policy

Last updated on: 24th September 2026

  1. What this Privacy Policy Covers

    We are Uncovered Group Limited (company number: 11018986) (“Uncovered”, “we”, “us”), a social first creative agency. We are committed to being open and transparent about how we handle personal data.

    For the purposes of UK data protection law, Uncovered is the “data controller” of personal data we collect through our website. This means we determine what we collect, how it’s used and how it is protected, as set out in this Privacy Policy (the “Privacy Policy”).

    If you have any questions about this policy or how we handle your data, you can contact us at [email protected]

  2. What personal data we collect

    Our website is primarily informational. We do not actively collect personal data through forms or user accounts. However, when you visit our website, we may collect limited data automatically, including:

    • IP address
    • Browser type and device information
    • Pages visited and general usage data
    • Mobile device data and operating systems (if our website is visited through your mobile)

    This information is collected through:

    • Standard server logs
    • Website analytics (if enabled)
    • Essential cookies or similar technologies

      Certain information collected through our website, such as contact details submitted through forms, may directly or indirectly identify you. We use this information only for the purposes described in this Privacy Policy.

  3. Why we collect your data

    We collect your personal data for the following purposes:

    • Operating and securing the website
    • Understanding website performance and usage
    • Improving the content, user experience and our services
    • Comply with our legal obligations

  4. Our lawful bases for processing

    We only use your personal data when we have a valued legal reason to do so under applicable data protection laws. When collecting your data through our website, the primary legal basis is ‘legitimate interest’ as we only use your information where necessary for a legitimate business interesting (including operating securely, improving performance and understanding usage).

  5. Sharing your data

    We may share your personal data with carefully selected third parties when this is necessary for our operations. We never sell your personal data. We may share your information with:

    • Service providers, including website hosting providers
    • Affiliate entities
    • Analytics of performance tools

  6. How long we keep your data for

    We keep your personal data for as long as necessary to fulfil the purposes we collected it for, including any legal, accounting or reporting requirements. Once personal data is no longer required, we will delete it, anonymise it or store it in a form that no longer identifies you.

  7. Data Security

    We take the security of your personal data seriously and use appropriate and reasonable measures to protect it from loss, misuse, unauthorised access, alteration or disclosure. These measures are designed to provide a level of security appropriate to the nature of the data we hold and the risks involved in our processing activities.

  8. Cookies and analytics

    Our website may use cookies or similar technologies to function properly and understand how visitors interact with the site. Cookies are small text files placed on your device when you visit a website. Some are essential, while others help us improve performance and user experience.

    We use essential cookies for the website to function securely and correctly. They cannot be switched off and do not collect information for marketing purposes. Analytics and performance cookies help us understand how visitors use our site. Where required, you will be given the option to manage or reject non-essential cookies. You can also control cookies through your browser settings at any time.

  9. Your Rights
    You have several rights over your personal data under data protection law. These include the right to:

    • Access the personal data we hold about you.
    • Correct any inaccurate or incomplete information.
    • Ask us to delete your personal data in certain circumstances.
    • Object to certain types of processing, including direct marketing.
    • Limit how we use your data in specific situations.
    • Request a copy of your data in a portable format.
    • Withdraw consent at any time, where we rely on consent.

    If you want to exercise any of these rights, please contact us using the details below. We may need to verify your identity before responding.

  10. International Transfers

    We do not currently transfer website visitor personal data outside the UK based on the information available to us.

    If this changes in the future and we transfer personal data outside the UK, we will take appropriate steps to ensure it is protected in accordance with applicable data protection laws. Depending on the destination country and circumstances of the transfer, this may include relying on UK adequacy regulations or implementing appropriate contractual safeguards, such as the International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses (SCCs)

  11. Contact Us & Updates to this Privacy Policy

    We may update this Privacy Policy from time to time to reflect changes in our activities, legal requirements, or how we handle personal data. When we make changes, we will update the ‘Last Updated’ date at the top of this page.

    If you have questions, concerns or complaints, regarding this Privacy Policy or our use of your personal data, you can contact us by emailing [email protected].

    We will acknowledge any complaint within 30 days of receipt and will investigate and respond without undue delay. If you remain dissatisfied, you have the right to complain to the Information Commissioner’s Office (ICO).