London, August 28, 2025: Today, Uncovered announced the appointment of Kristie Thistlethwaite as their first Client Lead across Europe.
Her appointment follows a wave of momentum for the agency, with major new business wins in 2025 including Tesco, Rightmove, and Nationwide.
She joins from VaynerMedia, where she served as VP of Client Partnerships, EMEA, partnering with Unilever on their social-first transformation. Prior to that, she spent seven years in Australia as Managing Partner at Howatson+Company – named in The Contagious Pioneers List 2024 – and at The Works, part of Capgemini.
At Uncovered, Kristie will join the management team to bolster account service and help clients drive growth through social-first creativity.
Catherine Orr, Founder & Chief Commercial Officer at Uncovered: “Kristie joins us with a wealth of knowledge in shaping brands, building trust, and proving great partnerships can drive growth. Her commercial sharpness and ability to nurture people and creativity make her the perfect fit for Uncovered’s next chapter.”
Kristie Thistlethwaite, Client Lead at Uncovered: “Uncovered is on a roll – big wins on iconic UK brands, culture-shaping work and a magical energy you feel the moment you walk in. I can’t wait to be part of what’s next.”
Uncovered is a social-first creative agency, founded in 2017 by Chris Cookson and Catherine Orr. They are the social agency of record for brands like KFC, Tesco, Nationwide, Rightmove, BYD, Peugeot and helped Labour enhance their social media presence for the 2024 election.
They are established partners of the world’s leading social platforms, and recently won Greatest Creative at the TikTok Ad Awards for their work on KFC.
