Birds Eye
A scalable solution for TikTok-first content
+12.5%Birds Eye's Ad Recall+2.7%Purchase Intent Birds Eye+26.8%Goodfella's Ad RecallFood and drink
The story
Birds Eye
Pioneering a scalable solution for TikTok-first content and original creator videos. Birds Eye and Goodfella's worked with Uncovered via the TikTok Creative Exchange programme to produce content from scratch with micro-creators (<20K followers) as well as 'Remixed' creative to elevate existing assets and past videos.
Birds Eye's new content followed popular recipe formats whilst Goodfella's tapped into 'creator-made' storylines whilst the 'Remixed' assets elevated both brands' previous campaign assets to better fit TikTok's engaging native style.
"... It was excellent to launch a media first through the partnership and activate across a range of products that resulted in some excellent brand lifts. We really valued the creative and influencer support from TikTok, which helped us achieve our goal of making sure our content was really relevant for the platform."
Colin Buckingham, Head of Media at Birds Eye UK and Ireland