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LDN NYC

KFC, Kwench Your Thirst

A pop-up rave for the KWENCH launch

A still from Uncovered's film for KFC, Kwench Your Thirst. A pop-up rave for the KWENCH launch.
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The story

KFC - Kwench Your Thirst

For the Global launch of KFC's new beverage range, KWENCH by KFC, we surprised and delighted Manchester locals with a pop-up rave at KFC. With a full vinyl store wrap, Manny-based DJ Mystique on the decks, and a KWENCH-ified interior, we welcomed local press, creators and the public to sip Caramel Krunch Shakes, Cherry Poppin' Refreshers, Sparkling Raspberry Lemonades and plenty more.

We led the creative direction for the event, with operational support from our partner, The Manual London. From setup at 5 AM to pack-down by 8 PM, we created an experience that got people talking and tasting, to help bring the thirst-kwenchin' launch to life.

A still from Uncovered's film for KFC, Kwench Your Thirst. A pop-up rave for the KWENCH launch.

"We are delighted to have partnered with Uncovered to bring the launch of our new specialty-drinks range, KWENCH by KFC to life. Their innovative social strategies and creative approach has been instrumental in allowing us to connect with our audience in fresh and exciting ways, showcasing the vibrant and refreshing essence of KWENCH by KFC."

Jacinta Pounsett, Strategy & Innovation Lead, KFC UK&I