Peugeot
Recruiting the next generation of Peugeot fans
107%Increase in Attitudes31%Increase in Favorability+76%Increase in IntentAutomotive
The story
Changing perceptions and recruiting the next generation of Peugeot fans at scale on TikTok. In partnership with Peugeot and TikTok we created more than 20 original film assets that ran over a 3 month period delivering the first "Always In" strategy on the platform. Across a series of bold and artistic creator led films we consistently immersed the Peugeot brand in relevant creator communities. The campaign was brought together by an original track that underpinned all assets as well as a series of narrative content with automotive creator SheTalksCars focusing on the product range to deliver incredible results.
"Our partnership with Uncovered, SheTalksCars and TikTok has been a resounding success … Together with Uncovered we were able to devise a stream of original creative ideas that ensured continued engagement across the campaign period whilst maintaining consistent touch-points that brought our new brand positioning to life in a truly TikTok native way. The campaign has established a new global standard and our collaborations continue to set new precedents within the automotive category as a whole."
Mark Lynch, Head of Marketing Communications Peugeot UK