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LDN NYC

Specsavers

Creator-led ads that drive eye test bookings

21MViews
212MOrganic views
80+Unique assets

Retail · 2024

The story

Working with Specsavers via the TikTok Creative Exchange programme we delivered native-style ads utilising creators and featuring educational content with clear CTAs and on-trend digital voice overs to drive action.

The brand utilised In-Feed Ads with a Web Conversion objective to maximise eye test bookings on site. Then, once live, the campaign used a mix of prospecting, retargeting and lookalike audiences to target potential customers based on user interests, behaviours, and previous brand engagement.

Hooking users in through authentic, relatable, and real-life content, the Specsavers campaign was captivating, engaging, and tailor-made for the TikTok environment.

CPA target

A still from Uncovered's film for Specsavers. Creator-led ads that drive eye test bookings.

"Uncovered's campaign exceeded our expectations and one ad even went viral! It's success was hugely influenced by the impressive standard of the creatives produced by Uncovered."

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