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Taco Bell

Taco Bell lands in the UK

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Food and drink

The story

Taco Bell is one of the world's favourite fast food chains, selling quick, tasty, mexican-inspired food to taco lovers everywhere. It's mission on TikTok was to reach its target audience, masters of mess, who embody its mantra to 'Live Mas' (live more) and raise awareness that Taco Bell has landed in the UK!

Uncovered created a suite of In-Feed Ads via the Tik Tok Creative Exchange programme (TTCX) and partnered with creator @fktheproducer and Taco Bell UK to create a set of imaginative and attention-grabbing skits using Taco Bell products to create SFX and deliver several beats that lit up the feeds!

A still from Uncovered's film for Taco Bell. Taco Bell lands in the UK.

"Uncovered and TikTok understood our brief from the start, and really brought our brand vision to life, including finding the perfect creator. The results of this campaign far exceeded our expectations, and we can't wait to see what else we can achieve in the future!"

Lucy Dee, Head of Marketing, Taco Bell UK