Vauxhall
UNBOX YOURSELF, for the Mokka Electric
+8.9%Lift in Ad Recall+75kClicks through the Instant Page64MOrganic viewsAutomotive
The story
Driving buzz and mass awareness of Vauxhall's Mokka Electric model on TikTok. Uncovered partnered with Vauxhall to launch its UNBOX YOURSELF campaign on TikTok. With a platform first approach we collaborated with popular TikTok creators including @cjexplores to produce a series of stunning and engaging videos that followed creators around beautiful UK destinations in their Mokka Electric.
Delivered across TopFeed Ads and In-Feed Ads leading to a Custom Instant Page allowing Vauxhall to utilise lightning-fast, mobile-first landing pages (11x faster than an external landing page) to create a streamlined user experience.
"We absolutely loved Uncovered's approach to our Mokka Electric brief. They translated our Unbox Yourself campaign into truly entertaining, TikTok first ideas that kept our core message, product and campaign objective at heart. Uncovered's Creator Network helped us to secure authentic and and effective creators to bring the films to life, creating a suite of creative assets that aligned perfectly with the structure of our strategy."
Clare White, Head of Marketing Communications at Vauxhall