Since January, Uncovered has been collaborating with The Labour Party’s digital team to enhance their social media presence for the election. This partnership has been an incredible experience, showcasing one of the best examples of creative agency and internal team collaboration we’ve ever been part of.
Together, we pushed boundaries and learned from each other, resulting in innovative, dynamic, and engaging work. Some highlights include:
- Launching Labour’s TikTok with the brilliant Abby Tomlinson and her team, achieving 75 million organic views, 234,000 followers, and 6 million engagements in just six weeks.
- Setting up a studio function in our office, hosting Keir Starmer and his shadow cabinet to create social-first content at scale.
- Producing Labour’s first political party broadcast, which tested so strongly that it was aired twice.
- Managing social ads for 100 MPs, delivering over 1,500 pieces of creative content.
- Filming endorsements from celebrities like Kit Harington, Tony Robinson, and John Richardson.
Labour’s confidence in running a digital-first campaign led to the creation of a fully integrated creative machine. This campaign began online but extended to traditional channels such as TV and out-of-home (OOH) advertising.
This approach represents the future of modern campaigning for brands and political parties alike. It’s also the blueprint for how Uncovered plans to evolve—a social-first creative company.
Being part of such a brilliant campaign was a real honour. Special thanks to Tom Lillywhite, Caitlin Roper, and Abby Tomlinson for their trust in Uncovered to deliver this alongside them.
