Jeep

For Jeep's first move into long-form YouTube creator content, we took the road less travelled.

To build awareness and appeal for the new Jeep Compass among adventure-minded SUV buyers, we needed to bring its capabilities to life in a way that felt authentic, entertaining and true to the spirit of the brand.

So we partnered with mountain biker and YouTuber Blake Samson to take his dad on a Scottish road trip. Their destination? Britain's most remote pub, tucked away on the Knoydart Peninsula.

We partnered with mountain biker and YouTuber adventurer Blake Samson to take his dad on an unforgettable Scottish road trip. Their destination? Britain's most remote pub, tucked away on the Knoydart Peninsula.

Rather than putting the car at the centre of the story, we put the adventure first. An hour-long YouTube film followed Blake and his dad through breathtaking landscapes, unexpected discoveries and plenty of genuine moments along the way. The new Jeep Compass became a natural part of their journey, with its features brought to life through real experiences rather than traditional product demonstrations.

Working closely with Blake, we created a story that felt true to his channel and the audience who already loved his content and combined a carefully planned adventure with the creative freedom to let the best moments happen naturally.

The hero film was supported by YouTube Shorts and pre-roll ads, extending the adventure across creator and brand channels while delivering a versatile suite of content for Jeep.

The campaign generated 4,651 hours of watch time, with two-thirds of viewing taking place on TV screens. Paid activity also delivered 30,000 completed views, proving that when the story is compelling enough, creator-led content can hold attention well beyond the typical short-form window.