Wise

International banking has a serious money problem. So Wise asked us to get silly.

Hidden fees. Slow transfers. Small print nobody reads. Traditional international banking is full of outdated practices that cost people time and money.

To expose just how absurd they are, we created Silly Money: a social-first earned platform that turned the frustrations of managing money internationally into entertainment people actually wanted to watch, share and talk about.

Across three connected activations; Shell Payments, Smallest Small Print and SnailTok - we took complex financial pain points and made them brilliantly simple. Each used culturally relevant, creator-led storytelling to dramatise the problem while making Wise’s advantages in speed and transparency impossible to miss.

The result was a distinctive creative platform that made financial services feel anything but financial: generating 7.23 million views and 57,265 engagements - outperforming finance category social benchmarks and driving awareness and consideration for Wise. The work was also shortlisted for The Drum Awards Festival and the UK Social Media Awards 2026.

Because sometimes the best way to expose silly money is to get a little silly yourself.